![]() ![]() New York, NY, Liveright Publishing Corporation, a division of W. ![]() By using other well-known franchises as an example, she shows the rapid development of retail chains and a changing political course associated with racial-ethnic issues. Franchise: The Golden Arches in Black America. ![]() ![]() Chatelain notes that the chain’s controversial policy stance that was associated with an open bias towards the African American populations at certain times suggests a strong relationship between social and business dimensions. The author pays particular attention to McDonald’s, a fast-food restaurant chain, and discusses how the globalization agenda in business was associated with moods in society. BOOK REVIEW: ‘Franchise: The Golden Arches in Black America’ by Marcia Chatelain by WI Guest Author Februc.2020, Liveright 28.95 336 pages Your hand is in the bag again. Her book explores the complexities reflecting African Americans’ self-identity and the controversial nuances of social relationships through the prism of the franchise as a phenomenon that emerged in the second half of the 20th century. Chatelain introduces the key messages of her research. The lecture delivered by Marcia Chatelain, a respected scholar specializing in history and, in particular, studies of racial ethnicity, is based on the analysis of her book called “Franchise: The Golden Arches in Black America.” After she is introduced to the audience, Ms. ![]()
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